5 Ways Online Marketers Can Develop Meaningful Connections on LinkedIn

Jun 25, 2013
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LinkedIn provides online marketers with a great opportunity to network with other businesses as well as potential customers. Unlike other social sites, LinkedIn is designed for business. This means you don’t have to be afraid to talk about your business goals or even do some promoting. Here are some of the best ways you can grow your business using this quickly expanding social network.

1. Participate in Groups

Don’t just put up your profile on LinkedIn and forget about it. One of the best ways to participate is to get involved with groups. Better yet, start a group of your own. There are groups devoted to various types of businesses and marketing techniques, as well as regionally based groups. This is a way to get to know people in your area or industry. Once you’re part of a group, keep up with the discussions and be a regular contributor.

2. Get Endorsements

Endorsements are a relatively new feature on LinkedIn, and they give you a way to build social proof. One of the best ways to get endorsements is to give them first. Don’t just endorse everyone, as this won’t look honest. Give endorsements for people and services that you actually believe in. You can also ask current customers, clients and business partners for endorsements.

3. Use LinkedIn’s Mobile Site

Mobile marketing is growing by leaps and bounds, and LinkedIn has kept up with this trend. They now have a mobile site so that people can easily access it using their smartphones. This can be a good way to share information to your LinkedIn contacts. Mobile marketing is something every business needs to pay attention to nowadays. Consult a service such as Orangesoda mobile advertising if you want to learn more about this.

4. Optimize Your Profile

Your profile on LinkedIn is very important for attracting new contacts. Make sure you make it clear how you can help people. When creating your profile, make sure you use as many relevant keywords as possible. This will make it easier for people who share your interests to find you. Think of as many words and terms that apply to your business, service or industry as possible.

5. Give People a Reason to Contact You

Another thing to keep in mind when communicating on LinkedIn, or even when writing your profile, is that a call to action can motivate people to look you up. You can include this anytime you are going to put in a link to your website. Rather than saying something like, “for more information click here,” give people a reason to click on your link. Offer them a free gift or tell them how you can solve a specific problem.

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